I n t e r n a t i o n a l C o n s u l t a n t o n S u s t a i n a b l e
T o u r i s m
B r a n d i n g , D e s t i n a t i o n Ma n a g e m e n t ,
M a r k e t i n g
The Challenge:
Project Manager/Consultant on Sustainable Tourism Development
Regional Manager/Representative or Coordinator
Director of a Tourism Representation abroad
Director of a Tourism Promotion Board
The Solution:
Max Haberstroh
Economist
(staatl./international geprüfter Betriebswirt)
International Consultant on Sustainable Tourism
Branding, Destination Management, Marketing
Key Assets
Disposing of a global network of valuable business contacts
Providing management, participatory leadership and guidance
Insitution/Capacity building, governance and policy developing
Intercultural consulting and management, On-the-job training
Branding/Marketing/Promoting destinations & investment places
Integrated Sustainable Tourism Development
Building up and managing cross-sector relationships
Negotiating and cooperating on all levels
Drafting and carrying out public awareness initiatives
Setting up integrative work programs/action plans; budgeting
Achieving strategic objectives
Proficiency in communicating with public media
License to managing complex systems by
Prof. Dr. Frederic Vester’s® Sensitivity Model
Practicing brand management (following Hans Domizlaff’s
Markentechnik) as a
psychological method on sustainably positioning destinations, organizations, and
products
Leading missions,
where a “pioneer” spirit is needed
|
30+ Years of Professional Experience -
50/50 in Central Europe and Abroad
> Brazil (as of mid-2007)
> Madagascar
> Montenegro/Kroatia, Kosovo, Bulgaria/Turkey
> Argentina
> Kyrgyz Republic/Central Asia, Russia
> Vietnam, Laos, Thailand, Singapore, Iraq. |
6 Languages
> German
> English, French, Russian, Spanish, Portuguese (started) |
Max Haberstroh
Outline
Competence:
An economist (staatlich geprüfter Betriebswirt) in tourism, I have been involved in Travel
and Tourism for over 30 years, on long and short-term assignments, mostly for government
and non-government organizations (GTZ, CIM, OTCA/ACTO, Conservation International, IFES …),
in Asia (Central Asia, Southeast Asia, Middle East), Africa/Indian Ocean, the Balkans,
Caucasus and Russia, and in South America. I was entrusted with helping build up and
develop sustainable/responsible tourism on national or regional/supra-regional level;
focuses: institution building and marketing/promotion.
Three professional milestones include:
- first international experiences as an assistant to diplomatic missions of then
West-Germany in Southeast Asia (mid-/late 1970s),
- the position as the marketing director to the Nuremberg Municipality (7 years),
- consulting projects in Kyrgyzstan (7+ years), prior to Russia, Madagascar, Brazil
and other postings in Germany and abroad.
Extraordinary life experience:
Periods of political upheaval I witnessed on place, turned out to be the aftermath of
the Viet Nam war (1976 ff), when Communism stood in its zenith, the fall of the Iron
Curtain (1989) and Germany’s reunification. Through the years following the break-up
of the Soviet Union (1991) I lived and worked in Russia and her neighbouring Central
Asian transformation countries. Moreover, due to business and leasure travels to China,
from 1976 to 2001, I witnessed the spectacular ecnomic changes that took capitalism to
Maoist China.
CV´s
Deutsche pdf-version (-2007):
Lebenslauf.pdf (82kB)
English pdf-version (-2012):
Current cv in English, click here: curriculumvitae.pdf (317kB)
pdf-version française (-2007):
curriculum vitae.pdf (82kB)
pdf-versión española (-2007):
curriculum vitae.pdf (81kB)
pdf-versão portuguesa (-2007):
curriculum vitae.pdf (84kB)
Русский
вариант-pdf (-2007):
Резюме.pdf (298kB)
External Links
It is understood that, prior to publishing, we evaluate recommended websites. However,
we cannot take any responsibility for external links.
Selbstverständlich prüfen wir fremde Webseiten, bevor wir sie hier veröffentlichen.
Dennoch übernehmen wir keine Haftung für externe Links. Für den Inhalt der
verlinkten Seiten sind ausschließlich deren Betreiber verantwortlich.
Concepts
New:
A Matter of Convergence:
Cross-Promoting Sustainable Tourism and Renewable Energy (140kB)
Presentation at the 2011 World Travel Market (World Travel Market, London):
Renewable Energy - the ´DNA´ of Sustainable Tourism (117kB)
11 Questions and Answers:
Renewable Energy and Sustainable Tourism (150kB)
Skype-Presentation at the 2011 Member Conference of The Regional Initiative
(TRI), Tashkent (Uzbekistan):
Reinventing the Silk Roads: Wheels for Peace and Sustainable Tourism in the Region (112kB)
Cross-Promotion of Sustainable/Responsible Tourism and Renewable Energy:
A Convenient Truth for Tourism (179kB)
Wasserfallregion (Schwarzwaldtourismus):
"Das “Filetstück” – verramscht: Was ist los mit der Wasserfallregion?" (95kB)
Mühlen, Höfe und drei Seen (Schwarzwaldtourismus):
"Qualitätstourismus" in der Wasserfall-Region (171kB)
Beitrag zur nachhaltigen Schwarzwald-Wahrnehmung (129kB)
Impressionen und Ideen (Erste Detaillierungsstufe) (68kB)
Ein Detailbeispiel: Eine neue Schwarzwalduhr - die Mühlenuhr (ges. gesch.)
Kühne Ideen mit Bodenhaftung (108kB)
Al Camino de la Magia del Amazonas:
Amazonía Mágica – Reflexiones básicas (268kB)
Hand- und Lehrbuch (deutsche Version):
Der Kirgisische Weg zur "Marke" (2,29MB)
Учебный
справочник
(русский
вариант):
Кыргызский
путь к
обретению
Имени (3,02MB)
Instruction Handbook and Training Manual:
The Kyrgyz Way to Branding (front page only, 127kB)
Tourism - Implementation Guideline / Policy Statement
Kosovo Tourism (20 pages pdf, 127kB)
Kosovo Tourism Policy (25 pages pdf, 343kB)
Concept fédérateur:
Madagascar: Branding, Marketing, Promotion
Mode d'emploi pour la promotion intégrale du pays,
suivant son Plan d'Action Madagascar/Madagascar Action Plan (MAP)
(122 pages pdf, 1,06MB)
People
Hans Domizlaff –
Immortal Master of Brand Management
Special Information: Hans Domizlaff’s Revival
(2 pages pdf, 10kB)
Pater Pedro – Kämpfer der Hoffnung für die Kinder Madagaskars
Père Pedro – Combattant de l’Espérance pour les enfants de Madagascar
Sonderhinweis : Biografie eines Missionars
Information spéciale: Biographie d’un Missionnaire
= „Mode d’emploi” pour les experts en développement (sera completé)
(12 Seiten/12 pages, 307kB)
et
Biografie eines Missionars (2)
Biographie d’un Missionnaire (2)
(7 Seiten/7 pages, 87kB)
